# Influencers in Delhi: the creators, the neighbourhoods and the formats

> Influencers in Delhi make comedy, education, finance, tech and fashion for an audience that runs well past the city. The creators by niche, the neighbourhoods that are formats of their own, and how a brand checks that a Delhi influencer's audience is the one it needs.

- Tag: Benchmarks
- Published: 2 October 2026
- Reading time: 8 min
- By: Desk

Influencers in Delhi work mostly in Hindi and Hinglish, in comedy, education, finance, tech, fashion and food, with English leading in Gurugram and South Delhi, and their audiences reach across north India. This guide to Delhi influencers comes from vexo.club — an influencer marketing agency run from one desk in Delhi NCR — and it sorts creators by niche and neighbourhood, not by follower count.

The names below are creators on the desk's roster, each with consent on file and a public profile page. Where the roster has no record for a niche, this article says so instead of filling the gap. One idea runs through all of it: where a creator lives is not where the audience lives, and that is the check a brand needs most.

## Who are the influencers in Delhi?

They are creators who live in the capital region and make content in a handful of native niches — comedy, education, finance, tech, fashion, beauty, fitness, automotive and food. An influencer, for a brand's purposes, is a creator whose audience acts on what they recommend. That is why the audience matters more than the creator's address.

Hindi and Hinglish carry most of the region's creator content. English leads in Gurugram and South Delhi lifestyle, finance and B2B. Punjabi shows up in music, weddings and comedy, and Haryanvi across the Gurugram–Faridabad belt. The register is the first thing a brief should name.

**Figure: How four parts of Delhi NCR differ for a creator brief**

|  | Usual register | Native formats | Briefs that fit |
| --- | --- | --- | --- |
| Delhi | Hindi and Hinglish | Hauls, café walks, campus | Fashion, food, campus |
| New Delhi | English-first, premium | CP street style, Aerocity dinner | Luxury, hospitality, trade-fair floor |
| Gurugram | English-first, B2B-adjacent | Office-life sketch, finance explainer | Fintech, consumer internet, employer brand |
| Noida | Hindi, tech-led | Unboxings, Sector 18 walk, explainers | Device and electronics launches |

*One region for a brief, four different places for a shoot. The shortlist says which one the content is made in.*

Most lists of Delhi influencers are tables of follower counts, and this is not one. A follower count says how many accounts follow a creator, not who watches, in which city, or whether they could buy the product. The audience check below answers those questions, and the roster list that follows carries no counts at all.

## Delhi influencers by niche

These are the Delhi NCR creators on the roster, grouped by the niche each profile records. City, platforms and niche are as recorded on each profile; nothing is added beyond the record.

- **Comedy and entertainment.** [Harsh Beniwal](https://vexo.club/roster/harshbeniwal), [Aarush Bhola](https://vexo.club/roster/aarushbhola17), [Raj Grover](https://vexo.club/roster/rajgrover_in) and [Anoop Masterji](https://vexo.club/roster/anoopmasterji) are recorded in Delhi, on Instagram and YouTube. [Lovekesh Kataria](https://vexo.club/roster/corrupt_tuber) is recorded in Haryana, on Instagram.
- **Education.** [Aman Dhattarwal](https://vexo.club/roster/amandhattarwal), [Apna College](https://vexo.club/roster/officialapnacollege) and [Faraz Khan](https://vexo.club/roster/desiphilosopher.official) are recorded in Delhi, on Instagram and YouTube. [Harry Sahota](https://vexo.club/roster/harry_sahota_hh) is recorded in Gurugram, Haryana.
- **Finance and business.** [Sharan Hegde](https://vexo.club/roster/financewithsharan) is recorded in Delhi, on Instagram and YouTube; [Sanjana Aggarwal](https://vexo.club/roster/sanjanaa.aggarwal) in Delhi, on Instagram. Briefs in this niche follow SEBI's rules on financial influencers.
- **Tech and gadgets.** [Ashu Ghai](https://vexo.club/roster/ashu.ghai) is recorded in Delhi, on Instagram and YouTube.
- **Fashion and style.** [Divija Pandey](https://vexo.club/roster/divijapandeyy) is recorded in New Delhi and [Talented Ritu Insan](https://vexo.club/roster/talentedrituinsan) in Delhi, both on Instagram.
- **Beauty and skincare.** [Rohit Sachdeva](https://vexo.club/roster/rohitsachdeva1) is recorded in Delhi, on Instagram and YouTube; [Toshi Singh](https://vexo.club/roster/toshi_cosmo_) in Delhi, on Instagram.
- **Fitness and wellness.** [Dalip Singh](https://vexo.club/roster/thegreatkhali) is recorded in Delhi, on Instagram. [Ankit Singh](https://vexo.club/roster/ankit_baiyanpuria) and [Rajat Dalal](https://vexo.club/roster/rajat_9629) are recorded in Haryana, on Instagram.
- **Automotive.** [Jatt Prabhjot](https://vexo.club/roster/jatt_prabhjot) is recorded in Delhi, on Instagram.
- **Food.** The roster has no food record, and this article does not invent one. The genre itself is one of Delhi's biggest: food walks, "is it worth the hype" reviews and café hopping from Mehrauli to Hauz Khas to Cyber Hub.

The full set, with filters by niche and city, is on the [roster](https://vexo.club/roster), and [influencers in India](https://vexo.club/blog/influencers-in-india) maps the rest of the country by platform, language and category. A brand that needs a niche not listed here can still ask: the desk casts to the brief, and the roster is a starting point, not a limit.

## Who are the Gurugram and Noida influencers?

Gurugram creators lean English-first and B2B-adjacent, and Noida creators lean towards tech and explainers. Both belong to the same Delhi NCR market, but the formats differ enough that a brief should name the part it wants.

Gurugram is glass towers, startup floors and a weekend that starts at Cyber Hub — brunch on Sunday, a LinkedIn post by Monday. Its native formats are the office-life sketch and the finance explainer, ideally from the same creator. On the roster, [Harry Sahota](https://vexo.club/roster/harry_sahota_hh) is recorded in Gurugram, in education.

Noida runs on numbers: Sector 18 to shop, Sector 62 to work, Film City in Sector 16A for the newsrooms. It is one of the country's big smartphone assembly hubs, so a device launch there is a home game of long-form Hindi tech reviews and unboxings. The roster has no creator recorded in Noida; a Noida brief is cast to the format and the audience, and the shortlist says where each creator is.

## Which Delhi neighbourhoods are formats of their own?

Several are. In Delhi a place is often the format, and a creator's content is recognisable by where it was filmed.

- **Sarojini Nagar and Lajpat Nagar.** The market haul, watched across the whole Hindi belt.
- **Mehrauli, Hauz Khas and Shahpur Jat.** The café walk and the "is it worth the hype" review.
- **Connaught Place and Khan Market.** Street style at CP is a format of its own; Khan Market's boutiques suit premium, English-first briefs.
- **Cyber Hub and Cyber City, Gurugram.** The Sunday brunch and the office-life sketch.
- **Sector 18 and Film City, Noida.** The shopping walk, the tech unboxing and the explainer made near the newsrooms.
- **Delhi University North Campus and Knowledge Park, Greater Noida.** Student creators and campus sampling.

One rule applies to all of them. Nothing is filmed inside a metro train — DMRC has warned against it, and the trains are not a set. The rule goes in the brief, not the fine print.

## Where does a Delhi influencer's audience live?

Across north India, not only in Delhi. NCR creators are watched across Uttar Pradesh, Haryana, Punjab and Rajasthan, so a Delhi address says little about where the viewers are.

**Figure: The same Delhi audience, bought for two different launches**

*National launch: reach you can use*

- Viewers across Uttar Pradesh, Haryana, Punjab and Rajasthan
- Hindi and Hinglish content carries across the belt
- Audience fit stated per creator before a rate

*City launch: reach you are paying for*

- Viewers outside the region are reach the brief does not need
- The shortlist is limited to creators whose audience sits in the region
- Store shoots, campus activations and expo floors need that limit

*Whether the spill beyond the city is useful depends on the launch, which is why it is checked before a rate is agreed.*

An audience check is the review of a creator's exports, comments and audience geography before anyone agrees a fee. The desk runs it before casting, so the shortlist arrives with each creator's audience fit stated. The method is in [how to check an influencer's audience before you pay](https://vexo.club/blog/checking-an-influencers-audience).

The same check settles the tier question. A micro creator in Delhi can have most of their audience in another state, and a larger one can have most of theirs in the city. [Micro and nano influencer marketing](https://vexo.club/micro-influencer-marketing) and [micro, macro and celebrity influencers in marketing](https://vexo.club/blog/micro-vs-macro-vs-celebrity-influencers-in-marketing) cover which tier fits which objective.

## When are Delhi influencers busiest?

In the festive window from October to November, and through the wedding season from November to February. Shoot calendars fill early, so the brief goes in the month before a window opens.

**Figure: Delhi NCR's creator calendar, by the month a window opens**

| Month | On the calendar | Note |
| --- | --- | --- |
| January | Lohri and Makar Sankranti | Mid-January. Winter food, sweets, gifting and winter wear. |
| February | India Art Fair, Surajkund, college fests | February to March. Design, craft and Gen-Z sampling. |
| March | Holi, then IPL and the heat | IPL and summer run March to June. |
| July | Couture week and freshers | July to August. The bridal launch window opens. |
| October | Festive season, Navratri to Bhai Dooj | October to November. The biggest spend window. |
| November | Wedding season | November to February. Bridal, guest fashion, jewellery, beauty. |
| December | Comic Con and winter | December to January. Gaming, anime, OTT, party season. |

*Months, never year-specific dates, because festival dates move. Brief the month before.*

Winter is a content season in the city: terrace cafés in the winter sun, wedding-guest GRWMs, the Friday-night drive to the hills. Fashion, jewellery, beauty and gifting creators are in demand then. The [Delhi brief-by calendar](https://vexo.club/resources/calendar/delhi) lists each moment by month, and [planning festive-season influencer campaigns](https://vexo.club/blog/festive-season-influencer-planning) sets out the plan month by month.

## How do you work with influencers in Delhi?

Directly, through the creator's manager, or through an agency. Each route works; they differ in who writes the brief, the contract and the report, and who answers if a post is wrong. If the route is an agency, [influencer marketing agencies in Delhi compared](https://vexo.club/blog/influencer-marketing-agencies-in-delhi) sets the kinds side by side.

Creators on the roster are bookable through the desk. Most profiles carry the label [Network — independent](https://vexo.club/trust#roster-labels): the desk collaborates with them brief by brief, and their management stays with them. Two profiles, [Talented Ritu Insan](https://vexo.club/roster/talentedrituinsan) and [Toshi Singh](https://vexo.club/roster/toshi_cosmo_), are recorded as exclusive to vexo.club, with brand partnerships going through the desk. Send a brief that names the creator, and the desk takes it to them or their management, who confirm availability and terms.

**Figure: How a brief naming a Delhi creator moves through the desk**

1. Brief — Objective, budget band, market and timeline
2. Shortlist — In 18 hours, with audience fit and rate cards
3. Contract and briefing — Inside a week
4. First content live — 10–14 days for most categories
5. Weekly report — Reach, engagement rate, CPA, CPM and the next move

*One operator runs it from the brief to the last report: the person who scopes it is the person who runs it.*

The desk is in Delhi NCR, so a kick-off at your office, a shoot day at the store or a review over coffee in Khan Market or Cyber Hub is scheduled without travel days. A creator's own city is a separate question from the brief's. A campus activation in Greater Noida may need creators in the region, while a national launch is cast to the audience, not the pin code.

Whichever route a brand takes, the terms go in writing before anyone films. [The influencer contract clauses that change the price](https://vexo.club/blog/influencer-contract-clauses) explains each line.

**Figure: What to settle in writing with a Delhi creator**

- Deliverables, by format and platform
- Usage rights and their window
- Exclusivity, if any
- Approvals and revision rounds
- ASCI disclosure on every paid post
- Payment terms

*Fees come back as line items, so each of these can be compared between two proposals.*

Every paid post carries the ASCI disclosure label, and the desk checks it before a post goes live; [ASCI disclosure for brands](https://vexo.club/blog/asci-disclosure-rules-for-brands) says who labels what. For the agency side of the question, [choosing an influencer marketing company in Delhi](https://vexo.club/blog/influencer-marketing-company-in-delhi) sets out the questions to ask, and the [influencer marketing company in Delhi NCR](https://vexo.club/influencer-marketing-company/delhi) page says how the desk works. To start, [send a brief](https://vexo.club/contact).

## Questions brands ask

**Who are the most popular influencers in Delhi?** Delhi's best-known creators work in comedy, education, finance, tech and fashion, on Instagram and YouTube. Popularity differs by platform and niche, so the useful list is by niche, and the useful check is where each creator's audience lives.

**Are there food influencers in Delhi?** Yes. Food is one of Delhi's biggest native genres: food walks, café hopping from Mehrauli to Hauz Khas to Cyber Hub, and "is it worth the hype" reviews. The vexo.club roster has no food record at the moment, so a food brief is cast to the brief by the desk.

**Do Delhi influencers only reach Delhi?** No. Delhi creators are watched across Uttar Pradesh, Haryana, Punjab and Rajasthan. That is useful reach for a national launch and paid-for spill for a city-only one.

**How can a brand work with a Delhi influencer?** Directly, through the creator's manager, or through an agency. Creators on the vexo.club roster are bookable through the desk: send a brief naming the creator, and the desk takes it to them or their management.

**How do I contact an influencer in Delhi?** Through the creator's manager or through an agency. This article publishes nobody's contact details. For creators on the roster, each profile has a start-a-brief link, and the desk takes the brief to the creator or their management.

**Which languages do Delhi influencers use?** Hindi and Hinglish mostly. English leads in Gurugram and South Delhi lifestyle, finance and B2B; Punjabi shows up in music, weddings and comedy; Haryanvi across the Gurugram–Faridabad belt.

## Related.

- [Influencer marketing company in Delhi NCR](https://vexo.club/influencer-marketing-company/delhi)
- [Hyderabad influencers: Telugu creators, Dakhni comedy and the food beat](https://vexo.club/blog/hyderabad-influencers)
- [South Indian influencers, from Kerala to Hyderabad: a guide by language](https://vexo.club/blog/south-indian-influencers)
- [Mumbai influencers: the creators, the languages and the city's formats](https://vexo.club/blog/mumbai-influencers)

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Source: https://vexo.club/blog/influencers-in-delhi